New logo · 8 weeks
€88k ACV for a French B2B SaaS going international
The CRO had almost no trust left in vendors. Six months earlier another product promised live in three months and was still stuck in implementation.
- 01I brought my VP in early to build trust and prove we would not repeat the mistakes from previous vendors.
- 02I staffed SE, Value Engineer, and Architect on the calls where they were needed, and kept them off the ones where they were not.
- 03I worked the Head of Enablement between meetings and briefed every stakeholder before every call, so nobody walked in cold.
- 04I phased the rollout, US first and EMEA later, which took the everywhere-at-once risk off the table after they had already been burned.





